Endives for All

New! In Pointlessly Gendered Products, Lisa Wade, 16th March, 2014.

If there’s anything in this world more outrageous than the marketing of endives to women (in fact to ‘divas’, as though the identity of women could be limited to the role of a fragile and even hysterical buyer of vegetables, — I mean, come on guise #problematic), I would be surprised.

By assuming that men and women possess different dispositions (which can be appealed to, leveraged, manipulated, etc), supermarkets cause men and women to have different dispositions, even though such differences don’t actually exist. Wheels within wheels. Such is the nefarious yet insidious nature of the patriarchy. Smash it! Endives for all!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: