Endives for All

New! In Pointlessly Gendered Products, Lisa Wade, 16th March, 2014.

If there’s anything in this world more outrageous than the marketing of endives to women (in fact to ‘divas’, as though the identity of women could be limited to the role of a fragile and even hysterical buyer of vegetables, — I mean, come on guise #problematic), I would be surprised.

By assuming that men and women possess different dispositions (which can be appealed to, leveraged, manipulated, etc), supermarkets cause men and women to have different dispositions, even though such differences don’t actually exist. Wheels within wheels. Such is the nefarious yet insidious nature of the patriarchy. Smash it! Endives for all!


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